Native Ads on DoubleClick: The how's and why's

Beautiful advertising made easy with seamless ad experiences across all screens.

How to use this responsive native ad demo

A guide to using this demo that shows Native Ads on DoubleClick in action.

Native ads: What you absolutely, positively need to know

Here's a quick guide to get you started with native.

How Native Ads on DoubleClick boosted one publisher's CPMs by 120%

Trovit used DoubleClick to boost CPMs by 120% and revenue by 100%. Here's how they did it.

Wondering what goes into making a native ad?

Learn more about the types of native ads supported by DoubleClick and how you can quickly scale components-based ads.

Native meets programmatic in apps

Publishers want to scale advertising to wherever users are, in the moments that matter. That's why we've enabled publishers to sell native ads programmatically in apps.

In the news: AdExchanger's perspective on Native Ads on DoubleClick

Mobile, native ads, and programmatic are universal buzzwords in media. AdExchanger explains how DoubleClick's app monetization solution encompasses all three.

In the news: Adweek comments on DoubleClick's native solution

Read Adweek's coverage of DoubleClick's launch of programmatic native ads in apps and mobile video interstitial ads.

In the news: AdAge covers DoubleClick's native solutions

See what AdAge had to say about DoubleClick's native solutions and the benefits publishers like eBay are seeing with it.

DFP can deliver native creatives to both fixed-size and responsive slots. The unit above is a standard 300x250. The unit in the main column uses the new fluid slot. The appropriate native style is automatically applied for each slot.